ACTIVATION & CAUSE CAMPAIGNS

Create a cause campaign — to market your commitment to community.

Food Banks Canada is a valued business partner, both in elevating brands and supporting organizational narratives of community support. Companies turn to us because we operate on a national level, but with local impact. We can provide a single point of contact and a unified national message, while making an impact at the local level in communities across the country. 

Food Banks Canada has many years of experience working with businesses to co-create cause campaigns that build brand awareness as well as connections with your target audience, often increasing awareness and engagement by leveraging marketing elements. 

Whether your organization already has an idea for a campaign activation or is beginning to explore their corporate social responsibility (CSR) and environmental, social and governance (ESG) options, we invite you to connect with us to discuss how you can work with Food Banks Canada. 

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Partner Highlights

Food Banks Canada is proud to partner with Kraft Heinz each year on the Kraft Pantry Day campaign where food is distributed to food banks across Canada.

“We are so grateful to Kraft and FBC for supporting our Emergency Food Network with this donation of priority non-perishable foods. At a time when we are gearing up to not only maintain our hunger relief programs, but support over 8,000 Christmas hampers, this infusion into our food operations is so important.​”
– Karen Randell, Operations Manager, Hamilton Food Share

“We are so grateful to Kraft and FBC for supporting our Emergency Food Network with this donation of priority non-perishable foods. At a time when we are gearing up to not only maintain our hunger relief programs, but support over 8,000 Christmas hampers, this infusion into our food operations is so important.​”
– Karen Randell, Operations Manager, Hamilton Food Share

“At Loblaw, we recognize that hunger affects millions of people across Canada, and that the pandemic has heightened food insecurity for many individuals and families. Through our annual Spring and Holiday Food Drives, hundreds of our stores across the country take action to support our neighbors through the collection of food and monetary donations benefiting local food banks and their clients.”
– Alain Brandon, Vice President – Sustainability, Social Impact, & Government Relations, Loblaw Companies Limited

“At Loblaw, we recognize that hunger affects millions of people across Canada, and that the pandemic has heightened food insecurity for many individuals and families. Through our annual Spring and Holiday Food Drives, hundreds of our stores across the country take action to support our neighbors through the collection of food and monetary donations benefiting local food banks and their clients.”
– Alain Brandon, Vice President – Sustainability, Social Impact, & Government Relations, Loblaw Companies Limited