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When consumers think a brand has strong purpose, they are 4.6x more likely to champion the company.
Source: 2020 Zeno Strength of Purpose Study.
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Doing good is good for business
“Across all generations, 9 in 10 consumers (90%) agreed that ‘if a brand or company truly lives by a clear and strong brand purpose,’ they would be more likely to support them, even in the event the company or brand had a ‘misstep’ or received ‘public criticism,’ showing the significance of a well-understood purpose to a company or brand’s reputation.”– https://www.zenogroup.com/insights/2020-zeno-strength-purpose
Your partner in achieving Sustainable Development Goal commitments
Food Banks Canada’s mission to eliminate hunger and inequalities from coast to coast to coast is perfectly aligned with the United Nations Sustainable Development Goals (SDGs) to achieve a better, more sustainable future for all people and the world by 2030. Adopted in a universal call to action to end poverty and protect the planet, the Global Goals are the cornerstone to secure future economic and business growth for socially responsible companies. In eradicating poverty in an inclusive way while protecting the environment, the SDGs provide a blueprint to help companies determine what role they are playing in the bigger picture.
Food Banks Canada has many years of experience working with large corporations to help fulfill their CSR objectives. Each year, by working with corporate donors to achieve their organization’s environmental and financial goals, we are able to provide critical support to millions of Canadians in need.
“As one of Canada’s leading grocers, Loblaw believes it has a responsibility to help in the fight against hunger on a national, provincial, and regional level. With the support and generosity of our customers, colleagues, franchisees, and their employees and through our partnership with Food Banks Canada, we continue to focus our efforts to raise awareness, funds, and food to feed more families and people in need.”– Alain Brandon, Vice President – Sustainability, Social Impact & Government Relations, Loblaw Companies Limited